The fixed-seed format concluded with the USL Cup Final, which is held at the home of the conference champion with the best regular season record.Since the start of the 2015 season, the USL has more than doubled in size going from 14 teams to 24 in 2015, 30 in 2017 and 33 in 2018, giving the league a combined MSA reach of 75 million people, 25 percent of America’s television households.Headquartered in Tampa, Fla., the USL provides unparalleled club support with a growing team of more than 50 professionals across 17 departments, ranging from operations to marketing, communications and sponsorship.The USL was formed when two existing professional leagues were combined into a single league property before the 2011 season.The USL is one of the most prominent Division II professional soccer leagues in the world, reaching a population of more than 75 million people to fuel the growth of professional soccer across North America.In 2016, more than 0 million were invested league-wide into stadium infrastructure to create venues that deliver an unforgettable fan and competitor experience.
The USL fan is tech savvy with more than one-third consuming USL-related news via digital and social platforms on a regular basis. This year’s winning team received 0,000, a berth in the 2019 CONCACAF Champions’ League and had its name engraved on the historic Dewar Challenge Trophy, one of the oldest nationally contested trophies in American team sports.
The USL fan skews young (64% between ages of 18-44) and male (79%), comparable with MLS fans and the general population; a high proportion of them are college educated (91%), employed (87%) and with a high annual income (42% have household income of at least 0K). Soccer’s National Club Championship, is an annual competition open to all amateur and professional soccer teams affiliated with U. In 1999, the competition was renamed to honor American soccer pioneer Lamar Hunt.
USL fans are passionate about the game of soccer with a high number being current and former players with a strong interest in various soccer leagues. A record 18 USL teams entered the tournament in 2017: the Charleston Battery, Charlotte Independence, Colorado Springs Switchbacks FC, FC Cincinnati, the Harrisburg City Islanders, Louisville City FC, OKC Energy FC, Orange County SC, Phoenix Rising FC, the Pittsburgh Riverhounds, Reno 1868 FC, the Richmond Kickers, Rochester Rhinos, Sacramento Republic FC, Saint Louis FC, San Antonio FC, the Tampa Bay Rowdies and Tulsa Roughnecks FC.
Starting with the logo, the USL overhauled its identity to step forward as a league brand that is fit for its partners, clubs and fans as the dawn of a new era advances for the USL.
The simple shapes of the USL lettering appear as a stencil and hint at its flexible use.