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A statement denouncing proposed ads was made in 2009 when Ashley Madison attempted to purchase C0,000 worth of advertising from the Toronto Transit Commission (TTC) on the Toronto streetcar system.Biderman offered to subsidize the TTC fare rate to .50 from .75 but the offer was declined.On August 24 the Toronto Police Department spoke of "two unconfirmed reports of suicides" associated with the leak of customer profiles along with extortion attempts, offering a 0,000 reward for information leading to the arrest of the hackers.CEO Rob Segal said in an interview with the Wall Street Journal that the company is making ongoing investments to enhance privacy and security safeguards, including a partnership with Deloitte’s cyber security team.
Ashley Madison also has a real-time chat feature where credits buy a certain time allotment.In 2012, a former employee claimed in a lawsuit that she was requested to create thousands of fake female accounts attractive to male customers, resulting in repetitive stress injury. In July 2016, CEO Rob Segal and newly appointed President James Millership told Reuters that the company had phased out bots by late 2015.Segal shared an independent report by EY (Ernst & Young) which verified the phase-out.Ashley Madison employs guerrilla marketing techniques to advertise its site.One such technique has been the creation of fake criticism websites filled with ads for Ashley Madison and anonymous testimony that the site is legitimate. Ashley Madison Scams.com" was registered to Ashley Madison owner Avid Life.