Senior women dating naked
Beyond physical characteristics, there is another reason that women in their 60s might want to consider looking for a younger man.
The unfortunate truth is that, the older we get, the greater the difference becomes between the number of single men and women in our age group.
With some 5.8m people over 45 living alone and some 1.7m women over 65 who are widowed in the UK, online dating for the over-50s has become big business.
New entrant my Lovely goes live on Friday, with a business proposition aimed at those over 50s.
The US dating services industry has performed well over the last five years.
Revenue gains averaged 3.5pc per year over the five-year period to reach bn (£1.25bn) in 2012, with consumers increasingly turning to the internet to meet prospective dates.
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Mysinglefriend, founded in 2004 by Sarah Beeny, uses peer endorsement as a key part of the site's appeal.
It is not affiliated in any way with the goods or services that may be parodied.
The 50-plus generation find there are still many of the same stigmas associated with meeting people online as there are for younger generations. These are the same questions going through first dates' heads, no matter their age.
What he found was that even though this is one of the fastest growing demographics of single people, most would never consider online dating without their child's encouragement.
Having proven the concept - being certain there was both a need and commercial value - Matt went about building a team to assist him with the creation of the site.