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Brands who want to stay relevant should experiment with other ways to reach people, Tarkoff said.
He suggested other approaches to advertising, including putting their products in the hands of Internet celebrities — Instagram or You Tube broadcasters with large followings, for example — and engaging users in a conversation about their product and what people want, rather than telling them what they need.
“They don’t want to be targeted or broadcast at on social media like it’s a TV or a radio,” Tarkoff said.
“They want it to be a conversation, they want to engage.
Nearly 60 percent of digital natives would rather take the word of someone they follow online versus just over 30 percent of non-digital natives.Financial packages provide the most common incentive to meet the legal requirement that retirement be voluntary.However, managers have other tools to encourage retirement or encourage staying on the job—within legal constraints and consistent with current health insurance changes that may make pre-65 retirement more desirable. There are 75.4 million millennials (those aged 18-34), compared with 74.9 million Baby Boomers (aged 51-69). Census Bureau shows that the Millennial generation is now larger than the Baby Boomers.