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Bae works pretty much like Tinder, but tailor-made for black users.
The Gerrards came up with the idea after they realized how difficult it is for black singles to find dates on existing platforms.
If you met them separately, you would never guess they were brothers.
But their oil-and-water partnership helped them create Bae, a dating app for black people.
The Gerrards cite an OKCupid study showing that black users experience a strong negative bias in online dating.
In 2014, black women were 17% to 20% less likely to get responses from non-black men on OKCupid, while black men were 8% to 27% less likely to match with a woman of a different race.
“Two generations ago if you were black in America, the best job you could have was post officer or schoolteacher,” Brian says.
Read More: The problem can go far deeper than an inability to find dates.The Gerrards have three full-time and three part-time employees.They’re not yet making money, but they hope to do so soon, perhaps through advertising.Fewer than 1% of venture-backed startups are founded by a person of color.The difficulty facing black entrepreneurs is obvious in the name of the product itself.