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“My role was to demystify the impact of technology on marketing,” he said of working with the early adopters developing websites that would use e-commerce and online advertising.

From left: Sam Yagan, Co-Founder of Ok Cupid and Vice-Chairman of the Match Group, David Evans, voice of Online Dating Insider, and Markus Frind, Founder of Plenty of Fish, at an i Date conference circa 2009.

Digicraft combines David’s knowledge on startup advisory and business coaching with his extensive understanding of dating trends and industry analysis he has gained blogging for the last 15 years.

While the Internet was busy finding its way into everyone’s home in the ’90s, David was working at an agency in New York trying to take advantage of the new Internet thing.

Nowadays, Digicraft focuses on entrepreneurs in the dating world.

“Sites like The Grade are bringing analytics-lite to dating, which is important,” David said.

​ David tells his Digicraft clients to get a basic site in place that satisfies their Minimum Viable Product idea, and then focus on tracking and monitoring everything.

As one of the first sites of its kind, Online Dating Insider saw a spike in use and grew to become the primary resource for industry news.

“And perhaps other technologies will enter the space, like Google’s ​Deep Mind, to act as an omniscient matchmaker — it’s exciting to think about​.” He knows those advances far off, but part of what makes David and his Digicraft consultancy great is that ability to look far into the future of the dating industry and make relevant predictions today.

“At my core I love working with startups of all kinds, and I’ll continue to transition what I’ve learned in the online dating industry into something completely different, like e Harmony is doing with Elevated Careers,” he said.

He has since capitalized on his opinions by bringing his consulting, analysis, and advisory business under one brand — Digicraft.

Over the years, he has helped dozens of dating companies, from startups to established businesses, all while shedding light on the space in his blog posts.

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